Learning Internet Marketing 105 – Social Media – (Facebook)

Introduction

There are 5 Critical Steps to optimising your position in relation to other businesses on the Internet. The five critical steps in learning Internet marketing strategies are – The blog – Social media – Video online – Social bookmarking and – Content sharing sites

The pivotal element in learning Internet marketing strategies is the blog but it equally relies on the other four elements to be completely effective.

In this article on learning Internet marketing I will discuss the social media strategy used to increase your presence on the Internet and will particularly focus on Facebook as just one tactic in a range of strategies. I will also discuss the relationship of Facebook in your overall Internet marketing strategy.

Definition

Facebook is defined in Wikipedia as a free-access social networking website that is operated and privately owned by Facebook Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.

The website’s name actually refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. (see wikipedia entry for Facebook)

Facebook as a Tactic

Facebook is actually a key tactic or platform used to socially and virally interact within a particular group or other network. This can include people who have an association with others not necessarily in the same certain geographical location. It is probably the most popular tactic or tool in the social media strategy.

It has some very distinct advantages over many other social media in that it has a high level of interaction with other followers, it establishes and maintains connections that are more personal in nature and even more importantly it has no social, economic, sectarian barriers that other forms of communication may have.

Actually, Facebook introduces a new element to the whole area of marketing in that it not only meets your search engine marketing strategies, it also establishes your social network marketing strategies. I will explain this in a little more detail.

Search engine marketing strategies can be established and enhanced through the social media. By carefully identifying the various groups you can easily target specific niches and therefore focus your marketing activities. Because of the extremely social nature of Facebook participants they are always willing to openly share even there most intimate details and thoughts.

The visibility of its members is increased the more they interact and the more they open up their inner most thought. By their very nature Facebook members are very open and this makes it easier for them to communicate with people from all areas of society. Some of the social networks become strong business networks over time.

Some amazing statistics

Recent figures indicate that Facebook has over 200 million users and over half of these have daily contact online. More than two-thirds of Facebook users are now outside of colleges with the fastest growing demographic being those people over 35 years of age. On average a Facebook member has at least 120 friends on the site and something like 3.5 billion minutes are spent online each day.

Each month more than 850 million photos and more than 8 million videos are uploaded while more than a billion pieces of content (web links, news stories, blog posts, notes and photos etc.,) are shared each week. There are also 2.5 million events created on the site each month. (see Facebook statistics)

These figures all clearly demonstrate the enormous influence just this one tactic in social media has to impact on not only the social lives of its members but on the corporate marketing strategies as well.

With all of this activity on Facebook there is no wonder that it is a very rich source for search engine traffic and search engine optimization. Corporate members can easily test and measure the effectiveness of their marketing campaigns quickly, easily and extremely cost effectively. Even if they were using the paid advertising, the return on investment for a specifically targeted campaign can be extremely high. Considering the traffic, more potential subscribers the greater the number of paying clients.

In this article I have specifically focused on Facebook but I must emphasise that this is just one of many social media available today. Others include MySpace, Bebo, LinkediIn, Orkut, Skyrck, Hi5 to name just a few of the major players in this social media group. They each have their own niche areas and specialties but they all form part of the viral Internet marketing strategies available to every home on the planet as well as every office in the corporate world.

In conclusion

Social media is just another major strategy in the ever increasing world of learning Internet marketing strategies with Facebook being one of a plethora of tactics, or platforms used in viral marketing strategies. It is a social as well as corporate reality that while some critics may doubt its validity as a genuine marketing tool the myriad statistics would prove otherwise.

In the next few articles I will discuss some of the other social media including the micro blogger; Twitter, as well as video sharing through YouTube.