This is written from the perspective of a business owner that is using social media (Facebook, Twitter etc.) to promote their business.
There are at least a couple mentors I have that do not use social media, and they don’t encourage those that they mentor to use social media. Here is their reasoning. Unless you have a definite plan and process in place, social media can be a tremendous waste of time. Even the best of systems for marketing on social media requires your time to make it work. Interaction requires time. The lesson from them is get a system and work your system for a set amount of time every day. Begin to get other systems in place. Multiple streams of leads insures the long term success of your business.
To interact effectively with others on social media you have first got to identify who you want to network with. Who do you want to be your friends on social media networks. Only invite folks to be your friends that you truly want to build relationships with.
After you establish friends that you want to interact with, then you begin to network with them. You begin communicating with them.
If you have been a student of something that you are passionate about for a while, get involved in social media and then become a teacher of what you’re passionate about. The big “secret” to attraction marketing will involve you becoming expert in at least one aspect of internet marketing. If you don’t do that you will not have anything that will be attracting others to you.
If you’re great at building a lead capture page, start a blog and talk about that. Help the rest of us out.
You need to engage people in social media. Having 50 different Facebook, MySpace or Twitter accounts and never using most of them isn’t going to get you anywhere. So start interacting with people on the social media you’re involved in.
Listen to what others are saying on the sites you’re involved in. If you have anything of value to add go ahead and interact with them.
Make sure that you add value. Another way to say that is make sure you share something with them that you think they don’t already know. This is where the power of studying whatever you’re becoming expert at will kick in. You must have more than a cursory knowledge of anything to be of value to someone.
Start interacting with people. You have to communicate to be social. Be there when someone needs you with something that is beneficial for them.
Begin to focus on a target market. At the end of the day our report card is our bank account. But there is a balance between being a member of a community and adding something to that community and just being a taker. People will pick up on what your motives are in short order. That will dictate how much trust or confidence they place in you.